Partnerships ยท operator reach ยท clear reporting
Partner with Theme Coworking
Reach coworking operators through practical guides, real tools, and an independent management game.
Vendor profiles20+
Service categories8
Marketing channels6
Operator guides6
Partnership Options
Three partnership formats to scope together. Placement, deliverables and available measurement must be agreed before a pilot; these are not claims of an already validated reporting service.
๐ Discovery Partner
Featured placement in a relevant Toolkit collection or category page. Your editorial profile stays factual โ the featured spot gives you prominent positioning.
What you get
- Labeled featured placement in your category
- Full vendor profile with description & website link
- Placement in relevant operator guides
- UTM-tagged outbound links
Proposed pilot metrics
- Profile page visits
- Outbound click-throughs
- Placement impressions
- Comparison feature usage
๐ Learning Partner
Support a product-owned operational lesson that teaches players your category. The lesson is educational first โ your brand is disclosed as the supporting partner.
What you get
- Named support for a proposed in-game lesson (subject to implementation)
- Clear disclosure alongside lesson content
- Optional relevant resource link
- Everything in Discovery, plus lesson data
Proposed pilot metrics
- Lesson starts and completions
- Profile visits from lesson context
- Outbound clicks from lesson surface
๐ฃ Visibility Partner
Discuss clearly labeled text placement in the game and relevant service panels. Placement scope and visibility must be agreed for each pilot.
What you get
- In-game billboard with ad copy & link
- Clearly labeled text placement on an agreed surface
- Service listing players actively browse
- Click measurement on agreed, tested surfaces
Proposed pilot metrics
- Billboard & title screen impressions
- Service panel interactions
- Outbound clicks by surface
Measurement Plan
The following definitions are proposed for pilots. Visible-impression tracking, session deduplication and lesson completion reporting are not yet validated end to end. Agree and test the supported metrics before booking a placement; unavailable metrics will be marked unavailable.
Placement Impressions
A pilot should count visibility using an agreed on-screen threshold, excluding background renders. This measurement is not yet validated.
Profile Visits
Unique sessions that opened your vendor profile in the Toolkit or game panel. Opening a profile does not prove it was read.
Outbound Clicks
Clicks to your website from any surface. UTM tags support attribution in your analytics where available; a click does not guarantee an arrival or lead.
Game Interactions
Times players viewed, compared, or selected your service in the game. A simulated subscription is an engagement event, not a sales lead.
Comparison Usage
How often your profile was included in side-by-side comparisons in the Toolkit. Records use of the comparison interface; purchase intent cannot be inferred.
Attribution Tags
Consistent UTM parameters across all surfaces: utm_source=themecoworking, utm_medium=referral, campaign & content per placement.
How It Works
Get in touch
Tell us about your product and which audiences you want to reach. We'll suggest the best fit.
Agree the scope
Fixed duration, fixed fee. We agree on placement, destination URL, copy, disclosure, and reporting schedule before starting.
Test together
Before the campaign starts, we test one tagged landing visit together to confirm attribution works in your analytics.
Run & report
Campaign runs for the agreed period. You receive a report with measured impressions, visits, and clicks. At expiry, paid prominence ends but editorial coverage remains.
Our Principles
- Editorial stays editorial. Basic inclusion in the Toolkit is free and factual. Payment buys disclosed exposure, not favorable conclusions or better gameplay stats.
- No fake metrics. We report what we can measure. We don't promise operator demographics, leads, or revenue without evidence.
- Payment never buys game advantage. Paid status doesn't determine stats, random events, or the cheapest winning strategy.
- Corrections welcome. Partners can correct factual errors in their profiles. Corrections improve accuracy without removing relevant editorial limitations.
- Clear disclosure. Sponsored placements are always labeled. Players and readers can distinguish editorial from paid content.
Start a Conversation
We're running fixed-duration pilots with a small number of partners. Tell us about your product and we'll find the right fit.
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